In 2015, Volkswagen Group China established the Volkswagen Group China Junior Football Development Fund in cooperation with the China Sports Foundation. By working closely with the Chinese Football Association, as well as its joint ventures FAW-Volkswagen and SAIC VOLKSWAGEN, the program launched a number of youth football related programs: “Volkswagen Junior Football Camp”, “Volkswagen Junior Football Summer Camp”, “Volkswagen Junior Football Train-the-Trainer”, “Volkswagen Junior Football Summer Camp in Germany”, and “Volkswagen Sports Injury Prevention and Nutrition”, aiming to support the growth of Chinese youth and the development of youth football through CSR projects.
The program is focused on players aged 10 to 12. Together with the Chinese Football Association, Volkswagen Group China not only developed the Volkswagen Junior Football Summer Camp, a competition and exchange platform targeting youth football, but also invited international and national senior experts to provide tailor-made training for youth football players and coaches, strengthening the abilities of Chinese youth coaches.
To date, the program has directly benefited more than 5,000 youth football players and 365 coaches, together with more than 45,000 youth football players benefiting indirectly.