In June 2016, witnessed by Chinese Premier Li Keqiang and German Chancellor Angela Merkel, Volkswagen Group China and the China Environmental Protection Foundation (CEPF) signed a fund cooperation agreement, with the first donation of 10 million RMB going to support the 1,000 Environmentally Friendly Teacher Ambassadors Program. The program consists of three phases, namely: the Year of Education, the Year of Innovation and the Year of Change. The program helps teachers learn environmental knowledge and teaching methods through the development of teaching materials, offline in-depth training and themed contests related to the teaching curriculum, eco-innovation and eco-change. This has enabled teachers to promote environmental education among tens of thousands of primary and secondary school students, and encourage both families and communities to make positive changes, ultimately raising public awareness of environmental protection and promoting the sustainable development of Chinese society.
By the end of 2019, the program had trained and re-trained nearly 8,000 teachers, who together with 3.46 million students have benefitted from the program.
In 2016, Volkswagen Group China and the Goethe-Institute jointly launched the Youth Environment Ambassador Action & Education Program (YEAAEP). The program aims to educate the youth about nature, and build long-term awareness of protecting the environment and nature, encouraging them to take action. Furthermore, the program contributes to the sustainable development of environmental education in China.
Creating opportunities for teachers and students to experience in-depth learning on environmental protection and climate change, the program has compiled teaching materials structured in three modules: "Forest", "Climate" and "Resource Efficiency". Around 150 schools have already integrated these modules into German language studies and other courses. The program also organized more than 50,000 students to design and execute environmental protection initiatives in schools and local areas. So far, 1,500 students have been awarded as "Youth Environmental Protection Ambassadors". A series of themed activities, including a Drawing Competition, Environmental Action Day, and TRASHedy Environmental Awareness China Tour were organized, welcoming the participation of more than 3,000 teachers and students, reaching nearly 1.5 million people on social media, and further enhancing public awareness of environmental protection and climate change.